About us

For 35 wonderful years, Hugo and Rose have shared their love for timeless women’s fashion with the community of Tauranga, New Zealand.

What began as a small dream between husband and wife grew into Hugo & Rose — a boutique known for its elegant designs, warm service, and a touch of classic charm. Over the decades, our store became more than a place to shop; it became a place where friendships were made, stories were shared, and confidence was found through beautiful clothing.

Now, after 35 incredible years, we’ve decided it’s time for a new chapter. To celebrate this milestone and make room for what’s next, we’re holding a special clearance sale — your final opportunity to take home a piece of the HUGO & ROSE story.

From the bottom of our hearts, thank you for being part of our journey.
With love,
Hugo & Rose