About us

Welcome to Hugo Rose Tauranga.

For 35 years, this boutique has been more than just a store – it has been a dream, a passion, and a journey shared with wonderful customers like you. What began as a vision to create a place full of style and inspiration has grown into a community built on trust and love.

This year, life has taken an unexpected turn. My beloved daughter Nora has been diagnosed with a serious illness, and as her mother, my heart and focus now belong fully to her. That’s why I’ve made the difficult decision to close the boutique.

Before saying goodbye, we want to share one last chapter with you – a final clearance sale with up to 80% off. It’s our way of thanking you for the years of loyalty, kindness, and support you have given us.

Emma
& Nora