Our Story
Hugo & Rose was born from a passion for timeless fashion and the belief that every woman deserves to feel effortlessly elegant. What began as a simple idea has grown into a carefully curated space where style meets individuality.
Our collections are designed to celebrate femininity, blending classic elegance with modern trends. From everyday essentials to statement pieces, each item is chosen with care — crafted to inspire confidence and accompany you through life’s moments, both big and small.
Hugo & Rose isn’t just about clothing; it’s about expressing who you are and embracing your unique journey with grace and style.

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FROM THE HEART OF Rotorua
Inspired by their deep love for the coast and a shared passion for beach-inspired fashion, sisters Zoey and Sarah launched Hugo Rose Tauranga in 2016.
At Hugo & Rose, we invite you to celebrate your individual style and capture the essence of coastal living. Thank you for being a part of our journey!
With love,
Ella & Tahlia